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days to deadline of 20th May 2011

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Media

The National Training Awards Press Office will send out press releases following the announcement of the regional finalists, regional ceremonies and the Gala.

The Press Office will also be happy to provide comments from spokespeople at The National Training Awards and Government for you to include in your own releases.

And don't forget to include any press releases on your website, intranet and in your company newsletter to ensure your exciting news reaches all your stakeholders.

 

BTSR Winners

Broadcast Industry Announces National Training Award Winners

 

The winners of this year’s Broadcast Award – the only sector-specific accolade within the acclaimed National Training Awards (NTA) – were announced at a prestigious awards ceremony last night.

 

Global Radio, Ideal Shopping Direct, and Lincs FM Group were all announced Broadcast Award winners for their commitment to staff learning and development with Global Radio receiving the highest accolade of the night, a UK Award.

 

Global Radio’s Masterclass is a modular, action-based learning programme, created to target directly the top 10% Account Managers.  The judges praised Global Radio on the direct attributable results of Masterclass – a highly motivated workforce, a revolutionary approach to selling radio advertising and a million pound return on investment. 

 

Ideal Shopping Direct were commended on the measurable changes their management training  Foundation Programme had brought about – cross-departmental communication and increased staff motivation plus a dramatic drop in numbers of disciplinaries, grievances and staff turnover.

 

Lincs FM Group were congratulated on the design and delivery of an excellent training model targeting on-air talent.  Through Performance Coaching Lincs FM Group has encouraged good quality broadcasting as well as growing sales revenue.

 

The awards ceremony took place at BAFTA, and was hosted by radio and TV favourite, Maggie Philbin, with the awards themselves being presented by Baroness Kennedy.

 

Peter Block, Executive Director of the Broadcast Training and Skills Regulator (BTSR) – which launched the NTA for the Broadcast Industry alongside Skillset, and Ofcom, in partnership with UK Skills – said: “Congratulations to all our winners, and also our finalists. These awards really are special. Individuals and companies all over the UK want to win one. This year we saw a three-fold rise in the number of applications received. So to even be a finalist is a tremendous achievement.  A real ‘well done’ to Global Radio, for winning a UK National Training Award, it’s a fantastic achievement.”

 

On collecting the UK Award in the Large Employer category, Janet Jones, Account Director at Global Radio said: “We would like to thank everybody who has helped make this possible, especially Apex who we have worked very closely with over the last 12 months. Our training sessions started out as just a pilot scheme, led by all of us involved in the business.  Our goal was to learn off each other and develop our own skills, which we have done.  This has delivered so many benefits that now we’re taking it to the next level.  We are starting two new courses as of tomorrow, and see training as a key ingredient in taking this organisation forward.”

 

Global Radio will now be invited to the NTA Gala Celebration in London on 10th December, where they will find out if they have won the ultimate accolade of NTA Winner of the Year in the Large Employer  category.

 

Maggie Philbin, who hosted the awards ceremony, commented: “Training is a very important aspect of any business, whatever sector you operate in. The younger generation nowadays look for the best companies to work for, those who train and look after their staff. So companies who do put the time, effort, and money into training are the ones who will attract the best young talent and ultimately succeed. Therefore to receive an NTA is not just an outstanding achievement but a fantastic way to attract new and young talent.”

 

“I agree,” added Baroness Kennedy. “Training has never been as vital as it is right now. There’s a lot of great practice going on out there; a lot of organisations understand that in these critical times, training and learning can make the difference between success and failure.”

 

Simon Bartley, Chief Executive of UK Skills which manages the National Training Awards said:  “The winners have demonstrated that training is an investment not a cost and that it can transform companies, careers, and communities.  I congratulate them all on what they have achieved.”

 

-ends-

 

For more information, please contact Energy PR on 01993 823011 or email louise@energypr.co.uk.

 

Note:  Energy PR can supply further information about the five finalists if this is required.


Note to Editors:

 

1.     The National Training Awards are run by UK Skills on behalf of the Department for Business, Innovation and Skills (BIS). See http://www.nationaltrainingawards.com/

2.     Ofcom is the independent regulator and competition authority for the UK communications industries, with responsibilities across TV, radio, telecommunications and wireless communications services. Under the Communications Act (2003) Ofcom is required to ensure the arrangements made by broadcasters for training and development are effective and established the BTSR in 2005 to carry out this role.

3.     BTSR’s purpose is to ensure broadcasters provide relevant, inclusive and cost-effective training and development opportunities that enhance the provision of high quality services to audiences.

4.     More information can be found at www.btsr.org.uk.

 

Social Media
Including news of your success with the National Training Awards on your company's social networking site is another great way to shout about your achievements.

Company literature
Announcing you have won a National Training Award can add real kudos to your company - remember to include your achievement on email signatures, business cards and company literature.